这座位于巴塞尔诺华标志性展馆内的”医学奇迹”展览，巧妙地将人类置于医学与科学的双重叙事中——既是推动医学研究的患者，也是研发疗法的科研工作者。
The exhibition ‘Wonders of Medicine’ is located in the iconic Novartis Pavilion building in Basel. It places the human being at the center of a medical and scientific context: as a patient who inspires research, and as a researcher whose drive leads to the development of therapies
一座充满生命力的建筑
由意大利设计师兼建筑师米凯莱·德·卢基打造的诺华展馆，堪称开放包容、永续发展与前瞻思维的典范之作。建筑巧妙运用木材等天然材质，通过创新工艺营造出会呼吸的建筑质感，通透的立面设计与户外绿意相映成趣，为激发灵感碰撞打造了绝佳环境。
Designed by Italian designer and architect Michele De Lucchi, Novartis Pavillon stands as a beacon for openness, sustainability and forward thinking. Wood and other natural materials are used in innovative ways that evoke the feel of a living building, while transparent surfaces and a harmony with outside greenery create the perfect environment for inspiring encounters.
由诺华集团委托创作，巴塞尔电子艺术中心（HEK）策展人萨宾·希梅尔斯巴赫策划。媒体幕墙由iart公司与AMDL Circle联合设计。为媒体立面打造了名为《形态生成运动》实时生成的动画系列作品。将诺华展馆的媒体立面转化为一个自组织系统。通过从视觉噪点中涌现出细胞般的形态，这件艺术作品探索了自组织作为当代科学方法如何将复杂系统理解为协调统一的整体。
Commissioned by Novartis Group and curated by Sabine Himmelsbach from the House of Electronic Arts Basel (HEK), the media wall was jointly designed by iart and AMDL Circle. It features a real-time animated series titled “Morphogenetic Movements” for the media facade, transforming the Novartis Pavilion’s exterior into a self-organizing system. Through the emergence of cellular-like forms from visual noise, this artwork explores how self-organization, as a contemporary scientific approach, interprets complex systems as harmoniously unified wholes.
作品运用生成噪点与反馈循环的算法，通过实时动画模拟自然界自组织系统的典型状态。在这个数字环境中，我们刻意强化了这类系统动态演化时呈现的特征：图案的自发形成、不可预测性、波动与振荡——使形态的运动、演变与交互充满有机感，持续处于流动变异状态。通过这些过程的关联与涨落，混沌中涌现出秩序，最终形成细胞状图纹。这类模式广泛存在于自然界的底层结构中，尤其在生命体上表现得尤为显著。
By employing algorithms which generate noise and feedback loops, the real-time animations simulate conditions associated with naturally occurring self-organising systems. Within this ‘environment’ we have encouraged the manifestation of properties observed in the dynamic evolution of these systems, such as spontaneous formation of patterns, unpredictability, waves and oscillations, so that the way the forms move, evolve and interact, feels organic, constantly shifting and mutating. Through the correlations and fluctuations of these processes order emerges from chaos, in the form of cell-like patterns, which are observed in many underlying structures of the natural physical world, particularly in biological life-forms.
《形态发生运动》是为诺华展馆零能耗媒体幕墙定制的艺术作品。该幕墙由3万颗LED灯芯构成，依靠1万块太阳能发电板供电，夜间点亮。
Morphogenic Movements was commissioned for the Novartis Pavillon zero energy media façade. The façade is made from a network of 30,000 LED cores, powered by 10,000 energy-generating solar panels that light up at night.
室内的诺华展馆是医药奇迹的生动课堂。穿越四大互动展区，带你探索生命奥秘、疾病真相、医药发展史以及未来医疗新图景。
Novartis Pavillon is where the wonders of medicine come to life. Make your way through four interactive exhibition areas that explore life, disease, the history of medicine and the future of healthcare.
生命的脆弱性/The fragility of life
疾病从何而来？探索我们身体每日创造的奇迹，疾病可能带来的影响，以及医学进步如何助力改善和延长全球人类的生命。此外，通过患者及其家人的沉浸式故事，发现疾病背后的个人叙事，揭示与严重疾病共存的真实境遇。
Where do diseases come from? Explore the miraculous things our bodies do every day, the impact that illness can have, and how progress in medical science is helping to improve and extend people’s lives around the world. Plus, discover the personal side of illness, with immersive stories from patients and their families that show the reality of living with a severe disease.
从实验室到临床/From lab to patient
一盒药是怎么诞生的？带你化身科研人员、生产专家和临床试验专员，亲历新药从无到有的全流程。还能解锁那些研发过程中的惊险关卡和重大突破——正是这些关键时刻，才催生了改变人类健康的救命药。
How is medicine made? Step into the shoes of researchers, production specialists and clinical trial specialists to learn and experience how new drugs are developed from start to finish. Plus, discover the dramatic challenges and revelations that led to the creation of a life-changing medicines.
穿越时光的足迹/Steps through time
现代医疗是如何发展而来的？一起探索医学的历史长河，看看千百年的创新如何铸就今天的先进治疗技术。了解医学史上的重大突破，以及它们如何推动医疗健康事业的进步。您还可以浏览一幅巨型互动地图，看看巴塞尔这座城市和它的医药产业，在过去一个多世纪里经历了怎样的变迁。
What path led us to modern healthcare? Explore the history of medicine and how centuries of innovation have helped create today’s advanced treatments. Discover milestones in medical science and how they contributed to wider progress in healthcare. Or scan a giant interactive map to learn how Basel and its industry have evolved over more than a century.
未来医疗图景/The future of healthcare
未来的医疗会变成啥样？了解了医学进步的影响和发展过程后，现在该一起聊聊它可能、也应该如何发展了。看看科学进步会怎样推动医学发展，探讨那些关键问题：比如人人都能用上药吗？人工智能怎么用在医疗上？还有细胞和基因疗法这些新治疗方式带来的伦理问题。
What will healthcare look like in the future? After learning about the impact and processes of medical progress, it’s time to join the discussion about how it could and should develop. Discover how advancing science could push medicine forward, and explore the big questions around topics like access to medicine, the use of artificial intelligence and the ethical consequences of treatments such as cell and gene therapies.
设计图纸▼
Client: Novartis Group
Exhibition area: 1,200 square meters
Ausstellungsgestaltung, Szenografie, Medienproduktion, Leitsystem, Grafik: ATELIER BRÜCKNER
Generalunternehmer: iart
Lichtplanung, Medienhardwareplanung mit: iart
Architektur, Entwurf: AMDL CIRCLE und Michele De Lucchi
Ausführungsplanung: Blaser Architekten AG
Landschaftsplanung: Stauffer Rösch AG
Medienfassade: iart
Fotografie: Michael Reiner
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