2. Deutsche Telekom德国电信——2016巴塞罗那 MWC 展台 “Digital Beach”
2. Deutsche Telekom -2016 Barcelona MWC booth “Digital Beach”
项目概况 / Project Overview
在巴塞罗那 MWC 2016 上，德国电信与 MUTABOR 合作打造了“Digital Beach（数字海滩）”。这是一个跨越科技与生活方式的展览空间，目标是让通信科技被感知为“轻松、自然、无处不在”。
At MWC 2016 in Barcelona, Deutsche Telekom collaborated with MUTABOR to create the ‘Digital Beach’. This is an exhibition space that spans technology and lifestyle, with the goal of making communication technology perceived as’ easy, natural, and ubiquitous’.
设计亮点 / Design Highlights
1.数字海滩 / Digital Beach
展区设计成沙丘与海滩的空间意象，观众在“沙滩”中探索不同主题岛屿。
The exhibition area is designed as a spatial image of sand dunes and beaches, allowing visitors to explore different themed islands in the “beach”.
2.多层空间 / Multi layer space
上下两层结合，既有互动体验区，也有高端洽谈区。
The combination of upper and lower levels includes both an interactive experience area and a high-end negotiation area.
3.媒体与交互 / Media and Interaction
LED 视频墙、互动桌面与数字体验设备结合，让参观者在“玩”的过程中理解技术。
The combination of LED video walls, interactive desktops, and digital experience devices allows visitors to understand technology while playing.
4.战略意义 / Strategic Significance
与传统“冰冷”的科技展台不同，“数字海滩”让通信科技与生活场景自然融合。MUTABOR在此传达了德电的品牌价值——不仅提供技术，更创造轻松亲和的用户体验。
Unlike traditional “cold” technology booths, “Digital Beach” allows communication technology to naturally integrate with real-life scenarios. MUTABOR conveys the brand value of DeDian – not only providing technology, but also creating a relaxed and friendly user experience.
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