3. Audi奥迪汽车——2019拉斯维加斯 CES 展台 “The Gradient”
3. Audi Cars – “The Gradient” at the 2019 Las Vegas CES booth
▲视频概览 / Video Overview ©Mutabor
项目概况 / Project Overview
在全球科技风向标拉斯维加斯 CES 展会上，Audi 选择展示的不仅是汽车，更是“未来出行场景”。MUTABOR与奥迪完美诠释了“From Driving Experience to Experience Drive(从驾驶体验到体验驾驶)”的理念，设计以“The Gradient”为空间叙事主线，让观众穿越于当下与未来之间。
At the global technology benchmark CES exhibition in Las Vegas, Audi chose to showcase not only cars, but also “future travel scenarios”. MUTABOR and Audi perfectly embody the concept of “From Driving Experience to Experience Drive”, designed with “The Gradient” as the spatial narrative thread, allowing the audience to travel between the present and the future.
设计亮点 / Design Highlights
1.分层体验动线 / Layered experience flow line
展台由四个递进空间构成，观众随着动线逐步走入“未来出行”的不同阶段。
The exhibition booth consists of four progressive spaces, and the audience gradually enters different stages of “future travel” with the flow.
2.LED 环抱装置 / LED wrapping device
巨型 LED 屏幕形成环绕结构，将车体与观众包裹其中，创造沉浸式感官场域。
The giant LED screen forms a surrounding structure, enveloping the vehicle and the audience, creating an immersive sensory field.
3.渐变叙事逻辑 / Gradual Narrative logic
空间的色彩、光影、材质逐步变化，模拟“从当下走向未来”的过程。
The colors, light and shadow, and materials of the space gradually change, simulating the process of “moving from the present to the future”.
4.战略意义 / Strategic Significance
MUTABOR 把展台塑造为“体验剧场”，不再是“看车”，而是“进入未来出行的故事”。观众在此体验的不仅是科技展示，更是品牌与用户共同描绘的生活图景，极大地提升了 Audi 的未来感与创新力。
MUTABOR has shaped the exhibition booth as an “experience theater”, no longer just a “car viewing”, but a “story of entering the future of travel”. What the audience experiences here is not only a display of technology, but also a shared picture of life depicted by the brand and users, greatly enhancing Audi’s sense of future and innovation.
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